KAYE TROUT'S BOOK REVIEWS 1

I specialize in reviewing Print-On-Demand (POD) published books for my website and Midwest Book Review. Please query for a review by email to hgunther234@hotmail.com.

Friday, May 16, 2008

CONTENT RICH: WRITING YOUR WAY TO WEALTH ON THE WEB by Jon Wuebben

The Complete SEO Copywriting Guide for Search Engine Rankings and Sales Conversion
Encore Publishing
Fallbrook, CA
www.encorepublishers.com
Genre: Business/How To
Rating: Good
ISBN: 9780979762901, $19.95, 270 pp.


Quoting from the back cover:

"Grow your online presence, acquire new customers and sell more products and services–for a fraction of what you currently spend on advertising and web development fees! Leverage the combined power of search engine optimized (SEO) site, landing page, blog, article, email, newsletter, PPC ad and press release copywriting to give your business an edge vs. competitors. Gain valuable insight into the future of online content and information on how to write copy for videos, pod casts and social media sites so you can position your business to take full advantage!"

If you’re a copywriter, or aspiring writer of any kind, and have an interest in the online website market, this may be just the book for you. Beyond all the promotional, financial-reward hype, Content Rich may provide you with some useful tips and guidance. Jon Wuebben is an enthusiastic writer and covers his subject in great detail, plus providing lots of encouragement that his book will show you how to: "Generate $50-$100K or more in additional revenue this year by assembling a comprehensive plan to grow your online content and by writing better converting copy!"

Please...forgive my cynical outlook but with such a book as this, it is my belief that it is the author, Jon Wuebben, who will be reaping the "additional revenue"... when you purchase his book. Life is about choice, this ones yours, and so it goes.

Kaye Trout - May 16, 2008